With the special participation of two experts from LEAD Consulting, the Data Analytics for Marketing Workshop provided attendees with valuable insights into the role and practical applications of data analytics in the field of marketing.

Speakers & Contents

Mr. Dang Tran Duc Minh (Co-founder, Director of Marketing & Business Development, LEAD Consulting) offered a comprehensive overview of how data drives modern marketing—from analyzing customer behavior to forecasting market trends. Notably, he introduced the Marketing Mix Modelling approach, a powerful tool for optimizing marketing budgets, identifying the most effective media channels, and measuring the impact of each marketing element on sales performance.

Mr. Do Hoang Minh (Data Analyst, LEAD Consulting) shared practical techniques for data visualization and customer segmentation models such as RFM and K-Means. These models help businesses unlock the full potential of their data, enhance advertising strategies, and improve customer experience.

Key Takeaways

The workshop was not only a great opportunity for learners to acquire new knowledge but also a chance to connect with leading professionals in the field: 

🔹Participants were introduced to real-world methods and widely-used tools in marketing data analytics.

🔹The workshop atmosphere was lively, with engaging discussions and thoughtful questions, reflecting strong interest in data-driven marketing.

🔹Most importantly, the real-world case studies shared by the experts gave participants a clearer understanding of how to apply data analytics to real business marketing strategies.