On the afternoon of August 4, 2024, BK Fintech successfully hosted the Workshop: Data Analytics in E-commerce, featuring an insightful session on AI and Big Data applications in the e-commerce industry. The workshop was led by Mr. Tran Minh Tuan, Co-founder and CEO of Data Science JSC, the company behind Metric – a pioneering platform for e-commerce data intelligence in Vietnam.

Speaker & Content

In the first part of the session, Mr. Tuan introduced foundational concepts and key AI problems, including Classification, Regression, Structured Prediction, Clustering, Reinforcement Learning, Text Generation. These concepts form the foundation for understanding real-world AI applications, especially within the e-commerce landscape.

In the second part, he provided deeper insights into the integration of AI and Big Data in customer data analysis. A highlight was the practical application of the RFM (Recency, Frequency, Monetary) model, showcasing how data helps e-commerce businesses segment customers and optimize marketing strategies effectively.

Key Takeaways

• Participants gained an understanding of core AI concepts and models relevant to e-commerce
• Real-world use cases illustrated how Big Data and AI drive decision-making in digital retail
• The workshop encouraged active discussion and interaction between participants and the guest speaker, creating a valuable bridge between academia and industry

Moments from the Workshop