WORKSHOP: APPLYING AI IN IDEA RESEARCH AND PRODUCT DEVELOPMENT
Event Information
• Time: 18:00 – 20:00, April 8, 2026
• Venue: HUST Building – MB Digital Hub, Hanoi University of Science and Technology
• Registration: https://forms.gle/YHw7QXAWWtHmqMCu7
Program Overview
As part of the supporting activities for participants of BK Fintech Hackday Batch 8, the workshop “Applying AI in Idea Research and Product Development” is organized to equip students with practical approaches and tools to effectively develop technology-driven ideas.
The program addresses a common challenge faced by hackathon participants: how to move from an initial idea to a well-developed product within a limited timeframe. Through this workshop, participants will explore how AI can be applied across different stages of the product development process.
Specifically, the workshop will focus on:
• Applying AI in market research to identify user needs and key touchpoints
• Using AI to rapidly design and develop product prototypes
• Optimizing user experience through modern AI tools
Beyond delivering knowledge, the workshop provides practical perspectives that help participants shorten development cycles and enhance their ability to turn ideas into competitive products in a hackathon environment.
The program is expected to serve as a valuable support platform, enabling participants to approach BK Fintech Hackday Batch 8 with greater confidence while fostering innovation and the effective application of technology in practice.