On November 12, the Institute for Digital Economy and Technology – Hanoi University of Science and Technology, in collaboration with Finxdemy – Technology Training and Consulting, organized the webinar “Business Intelligence – The Digital Transformation Platform for Enterprises,” attracting nearly 100 participants who were students, learners, and working professionals in the fields of technology, finance, and data.

The speaker of the webinar, Dr. Pham Thi Nguyet Nga – Director of Data Governance and Analytics at OCB, and a Member of the Advisory Council of the Institute for Digital Economy and Technology, Hanoi University of Science and Technology – delivered an insightful, inspiring, and practical sharing about the development journey of Business Intelligence (BI) in enterprises.

In her sharing, Dr. Nga helped participants gain a clearer understanding of:

• The BI Evolution: From Reporting to Intelligence – the shift from merely “reporting the past” to “predicting and automating the future.”
• BI as the foundation of digital transformation, helping enterprises make decisions more proactively, quickly, and accurately.
• BI is not only a tool but a data culture – where every decision is reflected through data.
• Case study: Customer Onboarding Process, illustrating how BI helps enterprises optimize processes and enhance customer experience through automation and real-time data analytics.

Along with the message “Think big, do small & iterative” – Think big, start with small steps, and continually improve to create sustainable value from data.

Webinar not only provided in-depth knowledge but also opened many new perspectives on BI 4.0 – where data becomes the driving force that helps enterprises develop more intelligently and sustainably.